Filter
A national media literacy project
Tasks and goals of project
The biggest challenge was balancing two key requirements: making the website modern and visually appealing, while keeping the testing platform as simple as possible to use — yet capable of handling intense traffic. On launch day, tens of thousands of users accessed the testing system simultaneously — exceeding even the client’s expectations. This caused a brief overload of the platform. Within a day, our team promptly optimized the project, ensuring stable performance for the rest of the testing period.
National media literacy test
Every year, it brings together hundreds of thousands of Ukrainians eager to assess their critical thinking skills and ability to navigate the information field. In 2024, over 300,000 participants from across the country took the test. We developed a dedicated platform that withstood peak traffic loads and ensured stable and smooth user interaction. The test has grown from a self-assessment tool into a nationally significant annual event.
Results and reach
The 2024 national media literacy test reached a record audience: 236,000 people started the test, and 76,000 completed it. Participants included Ukrainians of various ages and professions, highlighting widespread interest in the topic. Beyond the test, the platform brought together dozens of media literacy projects and partner initiatives, becoming a nationwide information hub.
Platform architecture and content
The Filter platform consists of several key sections. The core is the corporate website featuring news, analytics, partners, and most importantly — the project catalog. The catalog became the heart of the platform’s informational component, gathering dozens of initiatives working in the field of media literacy in Ukraine. Each project in the catalog is another access point to knowledge, practices, and solutions that foster critical thinking in society.
Particular attention is given to analytics and content: the site is regularly updated to reflect the evolving state of media literacy, test participation metrics, and results of partner programs.
What about the tech stack?
The Filter platform is built on WordPress, with a custom design and an admin panel tailored to the client’s needs. The main site and the testing module were implemented as separate entities, each with its own technical requirements.
At the time of the national test launch, we encountered a massive traffic spike: tens of thousands of users accessed the site simultaneously. This required rapid optimization — both at the server level and in the codebase. We updated caching logic, simplified certain queries, optimized media, and adjusted script loading.
As a result, the platform not only stabilized after the initial load but also handled subsequent traffic waves without interruptions. This experience proved that even WordPress-based projects can operate at a national scale — if the technical side is done right.
What does this mean for people?
In the context of an information war, the importance of media literacy is hard to overstate. The Filter platform has become a tool helping millions of Ukrainians recognize disinformation, think critically, and defend themselves against information attacks.
Thanks to the Ministry of Culture’s initiative, anyone — regardless of age or profession — can take the test and improve their media literacy. It was an honor for us to be part of this project and support the country’s information front.
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